Utility is always a tough nut to crack around NFT projects. These days, if an NFT project isn’t providing some sort of inherent utility or carrying some sort of unique characteristics, it’s unlikely to gain much traction.
In enters Jack Butcher, creator of Visualize Value. After spending years in advertising, Jack started Visualize Value to, as he describes it, “make it easier to learn, teach, build and sell.” Jack’s platform includes courses and most notably, exceptional online content that inspires creativity and outside-the-box thinking.
Jack’s latest project, “Care Package,” enables crypto to play a pivotal role in how we look at charitable giving.
With the rising conflict throughout Afghanistan, Jack sought out NFTs as a way to help those in need. The United Nations Refugee Agency estimates that over half a million people in Afghanistan have been internally displaced this year. There is an abundance of individuals in the region that are in desperate need of food, water, shelter, and other resources to survive.
“Care Package” is an NFT series of 1,000 priced at 0.03 ETH (approximately $87) that covers one family’s emergency needs for one month. There are also packages of 10 available for 0.28 ETH.
In less than 24 hours since releasing the NFTs, Butcher has raised over 25 ETH – north of $75,000 – between the single and 10-pack NFTs.
Butcher's new NFT, "Care Package," routes donations via an Ethereum smart contract. | Source: ETH-USD on TradingView.com
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How It Came To Be… & Where It Goes From Here
Our team at NewsBTC connected with Butcher to learn more about “Care Package,” and Butcher’s broader thoughts on the NFT landscape.
For “Care Package,” Butcher is directing all funds to Care.Org via The Giving Block. Butcher minted the NFTs on Mirror, and with each NFT purchase, funds are held in a smart contract and sent to a Care.Org ETH address. It’s crypto through-and-through.
It’s not the first NFT endeavor for Butcher – and likely not his last either. He shared with the NewsBTC team that he’s about 3 months in, and has minted “around 40 or so pieces before this.” In April, Butcher minted “Oxygen,” a 1-of-1 piece that sold for 3.0 ETH (just shy of $10K); proceeds were donated to the India Covid-Crypto Relief Fund.
Earlier this month, Butcher minted “HR 3684,” with 100% of proceeds going to coincenter.org, a non-profit focused on policy initiatives in crypto. The 1-of-1 NFT sold for 5.5 ETH (over $16K) in the heat of policy discussions around crypto.
Butcher is showing initiative to empower crypto communities to make a difference across the globe. The motivation behind it all? He told NewsBTC that “watching the news play out and thinking about what I could do that would be the highest impact, knowing that I can reach the digital art / NFT community and raise crypto.” The inspiration? Butcher cites projects that create mini-economies, play-to-earn, generative art, and commercial rights as some of his favorites – with a true love for “the permissionless nature of it all.”
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Featured image from Pixabay, Charts from TradingView.com